Lamborghini is all set to expand on its global presence with a new soon-to-be-opened branch in China. The move is in line with the Italian company’s strategy to further expand its business activities worldwide. Following a recent decision by its Board of Management, the luxury sportscar manufacturer will establish Automobili Lamborghini China in the country’s capital city Beijing with operations to start beginning of 2009. Lamborghini’s rise to become one of the most successful and profitable super sportscar manufacturers is a result of its clear dual strategy. First, the creation of an incomparable new, broad and attractive product portfolio. Second and equally important, the ongoing expansion of brand representation to ensure substantial presence in all major markets of the world. Lamborghini president and CEO Stephan Winkelmann said: “China has the strongest dynamics of change to undoubtedly become the leading economy in the world. “As one of the symbols of European luxury tradition, our products and our brand promise are irrevocably moving into the focus of a growing number of people. “The development of wealth and the developing ‘savoir-vivre’ in China makes it one of the pivotal markets for Lamborghini’s future growth. “The decision to establish a branch in China illustrates our dedication to opening the potential of this market for Lamborghini. Our new regional office will ensure the presence of the brand and further the prosperity of the corporation on a global scale.” In 2008 Lamborghini expects a growth of car sales in China by 186% ( 28 cars in 2007 toward 80 in 2008). The market for luxury products is characterized by stable and solid growth and by a wide presence in practically all major economic metropolis throughout the country. Lamborghini now has three dealers located in Shanghai, Guangzhou, Beijing, one in Hong Kong with another two to open shortly in Chengdu and Qingdao. The company expects more such branches in the near future as it focuses on establishing a roughly equal split of worldwide sales between the three major continental regions: Northern America, Europe and Asia.